Zalando “Too Much”
Integrated Campaign
Europe’s biggest fashion retailer Zalando wanted to make absolutely clear that style was never meant to please everyone, and that we all know very well that we will be judged.
With an integrated campaign that ran in 28 countries, we inspired our fashion-savvy audience to #StandByYourStyle and love what they wear - no matter what anyone else might think or say.
Agency: Zalando Inhouse
Client: Zalando Europe
Integrated Campaign
Europe’s biggest fashion retailer Zalando wanted to make absolutely clear that style was never meant to please everyone, and that we all know very well that we will be judged.
With an integrated campaign that ran in 28 countries, we inspired our fashion-savvy audience to #StandByYourStyle and love what they wear - no matter what anyone else might think or say.
Agency: Zalando Inhouse
Client: Zalando Europe
Case Film
OOH/Print
TVC/Online video “Chinese Whispers” 60s
Instagram OLV “Style Judgements”
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer