Nike Women Food Truck
Integrated Campaign
How do you activate 10,000 ladies to sign up for the Nike Women’s Race Series, a 10K race which might even be their very first? And how do you keep them motivated to train over the months leading up the event?
By using the Nike+ running app, we turned mileage into currency. We sent a custom-build food truck to local food markets throughout Berlin where you could trade your runs for drinks, food and goodies every week.
Agency: VCCP Berlin
Client: Nike Europe
Integrated Campaign
How do you activate 10,000 ladies to sign up for the Nike Women’s Race Series, a 10K race which might even be their very first? And how do you keep them motivated to train over the months leading up the event?
By using the Nike+ running app, we turned mileage into currency. We sent a custom-build food truck to local food markets throughout Berlin where you could trade your runs for drinks, food and goodies every week.
Agency: VCCP Berlin
Client: Nike Europe
Integrated campaign overview
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer