Nike Raised On Concrete
Integrated Campaign
The integrated campaign for the Nike FC247 street football boots tells the story of the Boating brothers Jérôme, Kevin-Prince and George, who grow up on a football street court in Berlin, setting out to become pro players.
'Raised on Concrete' connected social and digital with on the ground OOH and events to inspire young players in their own ambitions. The campaign was awarded as one of the top 3 integrated campaigns in Germany.
Agency: VCCP Berlin
Client: Nike
Integrated Campaign
The integrated campaign for the Nike FC247 street football boots tells the story of the Boating brothers Jérôme, Kevin-Prince and George, who grow up on a football street court in Berlin, setting out to become pro players.
'Raised on Concrete' connected social and digital with on the ground OOH and events to inspire young players in their own ambitions. The campaign was awarded as one of the top 3 integrated campaigns in Germany.
Agency: VCCP Berlin
Client: Nike
Integrated campaign overview
Integrated campaign overview
Permanent mural in the Boateng’s home district in Berlin
Jerome Boateng with tattooed campaign graphic
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer