Nike JDI “Kaepernick”
Print/OOH
Work for R/GA on a brief by Nike to encourage athletes to make a social impact in all matters that matter to them. This proposal was eventually beaten by Wieden + Kennedy’s brilliant “Believe in Something” campaign. Sometimes you win silver without losing gold.
Agency: R/GA Los Angeles
Client: Nike
Print/OOH
Work for R/GA on a brief by Nike to encourage athletes to make a social impact in all matters that matter to them. This proposal was eventually beaten by Wieden + Kennedy’s brilliant “Believe in Something” campaign. Sometimes you win silver without losing gold.
Agency: R/GA Los Angeles
Client: Nike
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer