Nike Hungry German Youth
Integrated Campaign
Nike wanted to own the German national team during Euro 2012. But both team and tournament were sponsored by Adidas.
With an ambush campaign using non-tradtitional media, we created a grassroots movement, making Hungry German Youth the #1 football campaign in Earned Media in 2012.
Agency: VCCP Berlin
Client: Nike
Integrated Campaign
Nike wanted to own the German national team during Euro 2012. But both team and tournament were sponsored by Adidas.
With an ambush campaign using non-tradtitional media, we created a grassroots movement, making Hungry German Youth the #1 football campaign in Earned Media in 2012.
Agency: VCCP Berlin
Client: Nike
Case Film
Seeding Box for athletes and influencers
Social videos for German national players’ feeds
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer