Nike
Air
A double-headed campaign for Nike Air 360 with two different films showing both sides of Nike's famous shock absorbing shoe technology.
‘Endure’ dramatizes how hard sports can go on both your body and soul, and was awarded with a Bronze Lion for Film at Cannes.
‘Defy’ celebrates how athletes feel suspended from gravity with Nike Air cushioning. It won a Clio and best film at the Art Director’s Club Germany. Agency: Wieden + Kennedy
Client: Nike
Air
A double-headed campaign for Nike Air 360 with two different films showing both sides of Nike's famous shock absorbing shoe technology.
‘Endure’ dramatizes how hard sports can go on both your body and soul, and was awarded with a Bronze Lion for Film at Cannes.
‘Defy’ celebrates how athletes feel suspended from gravity with Nike Air cushioning. It won a Clio and best film at the Art Director’s Club Germany. Agency: Wieden + Kennedy
Client: Nike
Nike “Endure” 60s TV/Cinema
Nike “Defy” 60s TV/Cinema
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer