Converse Made By You
Influencer Campaign
Every Converse Chuck Taylor All Star is a blank canvas that has to be filled. Chucks are never the same, it’s the people who wear them that make them unique.
Within the framework of the global Made by you campaign we created a digital campaign for the German market with influential artists to connect to the creative community.
Together with Matt Lambert, Ry X, Mago Dovjenko, Ellen Allien, Stefan Marx and Black Cracker, we devoloped and executed individual ideas and turned them into artefacts of all media. While creating their pieces, the artists wore their own pair of Chucks which were featured up as a sneaker portrait in the ATL campaign.
Agency: Anomaly Amsterdam/VCCP Berlin
Client: Converse
Influencer Campaign
Every Converse Chuck Taylor All Star is a blank canvas that has to be filled. Chucks are never the same, it’s the people who wear them that make them unique.
Within the framework of the global Made by you campaign we created a digital campaign for the German market with influential artists to connect to the creative community.
Together with Matt Lambert, Ry X, Mago Dovjenko, Ellen Allien, Stefan Marx and Black Cracker, we devoloped and executed individual ideas and turned them into artefacts of all media. While creating their pieces, the artists wore their own pair of Chucks which were featured up as a sneaker portrait in the ATL campaign.
Agency: Anomaly Amsterdam/VCCP Berlin
Client: Converse
Case Film
Instagram launch leading to hyperlocal OOH placements
Mural Made by Mago
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Illustrations Made By Stefan Marx
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Photographies Made by Matt Lambert
3D Music Video Made By Black Cracker
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer