Bild
Integrated Campaign
BILD is Germany's biggest news outlet by far. But when they faced heavy flak for publishing controversial photos, we came to refresh the brand with a campaign and the first new tagline in 20 years, stating its challenger attitude: „Only BILD would dare.“
Using BILD’s iconic logo and the origin of its name – meaning „picture“ in German – we launched a choreography of activations that made the BILD campaign #1 trending topic on twitter in Germany. The campaign won two Silver Lions for Integrated and Media/Publishing at Cannes this year.
Agency: VCCP Berlin
Client: Axel Springer Publishing House
Integrated Campaign
BILD is Germany's biggest news outlet by far. But when they faced heavy flak for publishing controversial photos, we came to refresh the brand with a campaign and the first new tagline in 20 years, stating its challenger attitude: „Only BILD would dare.“
Using BILD’s iconic logo and the origin of its name – meaning „picture“ in German – we launched a choreography of activations that made the BILD campaign #1 trending topic on twitter in Germany. The campaign won two Silver Lions for Integrated and Media/Publishing at Cannes this year.
Agency: VCCP Berlin
Client: Axel Springer Publishing House
Case Study
Campaign Overview
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Oliver DeVitre
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