Bayer Leaps
Integrated Campaign
„Leaps by Bayer“ is a visionary initiative trying to conquer some of the biggest challenges facing humanity, like curing blindness in children or life-threatening bleeding disorders. It marks a completely new approach to achieve breakthroughs by collaboration between competing scientists in what could fundamentally change the world for the better.
The integrated campaign promotes this vision with an idea that is as inspiring as it is highly unusual for a corporate health care giant like Bayer.
The story about two skateboarders mastering the Lyon25 stairs won a Cannes Lion in 2018 in the Health category and was listed as one of the top ten game changing health campaigns worldwide.
Agency: Bears Calling/Bayer inhouse
Client: Bayer Life Sciences
Integrated Campaign
„Leaps by Bayer“ is a visionary initiative trying to conquer some of the biggest challenges facing humanity, like curing blindness in children or life-threatening bleeding disorders. It marks a completely new approach to achieve breakthroughs by collaboration between competing scientists in what could fundamentally change the world for the better.
The integrated campaign promotes this vision with an idea that is as inspiring as it is highly unusual for a corporate health care giant like Bayer.
The story about two skateboarders mastering the Lyon25 stairs won a Cannes Lion in 2018 in the Health category and was listed as one of the top ten game changing health campaigns worldwide.
Agency: Bears Calling/Bayer inhouse
Client: Bayer Life Sciences
Online/Cinema film “Lyon 25” 60s
Case Film
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer