BMW Motorrad
Make Life a Ride
Brand Campaign
Make Life A Ride is the first global brand campaign in the history of BMW Motorrad which dares to re-ignite the world of motorcycling that used to inspire generations.
The campaign launched worldwide and has been running since 2014 in each of the local markets, telling relevant stories – from a female rock band in Brooklyn to a landscape photographer in Iceland.
Agency: VCCP Berlin
Client: BMW Motorrad Global
Make Life a Ride
Brand Campaign
Make Life A Ride is the first global brand campaign in the history of BMW Motorrad which dares to re-ignite the world of motorcycling that used to inspire generations.
The campaign launched worldwide and has been running since 2014 in each of the local markets, telling relevant stories – from a female rock band in Brooklyn to a landscape photographer in Iceland.
Agency: VCCP Berlin
Client: BMW Motorrad Global
Global Brand Film “Make Life a Ride”
Brand ads
Online video “Ship” (Europe)
Online video “Fear” (Brazil)
Online video “Adventure” (South Africa)
TVC “Plan” (US)
Product ads and posters
Seasonal service campaigns
Magalogues
Installation
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer