Asics
Gel-TV
Integrated Campaign
An irreverent campaign to promote the shock-absorbing qualities of ASICS GEL technology: gel.tv was designed as a fake e-commerce platform resembling Japanese TV-shopping channels, which sold all sorts of strange products made of GEL.
The campaign won two Silver Cyber Lions in Cannes.
Agency: Aimaq Rapp Stolle
Client: Asics Europe
Online/Cinema film “Wall and Chain” 90s
Gel-TV
Integrated Campaign
An irreverent campaign to promote the shock-absorbing qualities of ASICS GEL technology: gel.tv was designed as a fake e-commerce platform resembling Japanese TV-shopping channels, which sold all sorts of strange products made of GEL.
The campaign won two Silver Cyber Lions in Cannes.
Agency: Aimaq Rapp Stolle
Client: Asics Europe
Online/Cinema film “Wall and Chain” 90s
Online video “Gel-TV” Episode 1
Online video “Gel-TV” Episode 2
Fake e-commerce platform for imaginary products made with Gel-technology
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer