Airbnb Wall and Chain
Integrated Campaign
Berlin is the most attractive city for travellers in Europe, but also a difficult market for Airbnb. Fighting regulation and suspicion, the global brand wanted to remind Berlin of Airbnb's promise of belonging anywhere.
For the 25th anniversary of the fall of the Berlin wall, we created an integrated campaign together with Psyop that told the true story of two former border guards from East and West Germany, who met in an Airbnb apartment in Berlin for the first time after the wall came down.
The campaign won the Webby Awards People's Voice in 2015, a Cannes Lion and a pencil at D&AD.
Agency: VCCP Berlin
Client: Airbnb
Integrated Campaign
Berlin is the most attractive city for travellers in Europe, but also a difficult market for Airbnb. Fighting regulation and suspicion, the global brand wanted to remind Berlin of Airbnb's promise of belonging anywhere.
For the 25th anniversary of the fall of the Berlin wall, we created an integrated campaign together with Psyop that told the true story of two former border guards from East and West Germany, who met in an Airbnb apartment in Berlin for the first time after the wall came down.
The campaign won the Webby Awards People's Voice in 2015, a Cannes Lion and a pencil at D&AD.
Agency: VCCP Berlin
Client: Airbnb
Online/Cinema film “Wall and Chain” 90s
Case Film
Gold For Cash Inc.
Oliver DeVitre
Creative Director | Writer